From the desk of...Blair Christie

Comments (0) | 1 Jul 2001 | Rating | Print by Neil Stewart

Cisco Systems' head of IR talks about preparing for the quarterly conference

When things are going great, investor relations may just be a tool in a company's overall communications plan. But when the market turns more volatile, IR takes on an even more strategic role.

Consider Cisco's quarterly conference call. The preparation is always an intense process and a huge ...

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