How they do IR at BSkyB

Comments (0) | 6 Jan 2011 | Rating | Print by Tim Human

An interview with Francesca Pierce, head of IR at BSkyB, who says she won’t let News Corp’s bid distract her from the day job

Where did you work before BSkyB?
I started out as a media analyst in the City for about five years and then came to Sky. It felt like a logical step, having dealt with IR departments from the sell side to then see how the process works from the company ...

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