The IR papers: an academic look at the capital markets

Comments (0) | 1 Jan 2010 | Rating | Print by Jeff Cossette

Good governance may not lead to higher shareholder value

Objects of investment desire
What’s the biggest non-financial decision driver among individual investors? Recent behavioral research has focused on factors like brand familiarity and social/ethical responsibility. But one Finnish researcher says the personal appeal of a company’s product design can trump them all by a long shot ...

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