Sir Martin Sorrell, winner of best IR by a CEO at last year's IR Magazine Awards, was vital to WPP's recent acquisition of Taylor Nelson Sofres
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An air of inevitability surrounded the decision by marketing research group Taylor Nelson Sofres (TNS) to accept a £1.2 bn ($1.98 bn) takeover offer from Sir Martin Sorrell’s WPP. Newspaper headlines variously described TNS’ ‘surrender’ or ‘capitulation’. Most reports pointed to a central role for Sorrell, the ...
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