Companies listing ADRs need to plan ahead, behave like a US public company, have an IR expert in place with knowledge of the US market - and then keep up the momentum after the listing
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From the beginning, IR plays a key role in an ADR listing, ensuring the process is fully understood by both current and prospective shareholders. ‘Right from whenever the idea is born for a company to list in the US, investor relations has to be involved,’ comments Sandeep Shroff, general manager ...
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