- Annual meeting and voting
- Buy side
- Careers
- Case studies
- Corporate governance
- Deals
- Disclosure & regulation
- Earnings calls
- Financial reporting
- IR TV
- IR websites
- People moves
- Roadshows
- Sell side
- Shareholder activism
- Shareholder targeting & ID
- Social media
- Sustainability
- Breaking news
- Comment
- International listings
- Special publications
Dream weavers
The world of IR and advertising
| Tweet |
When Fortune Brands launched an advertising blitz announcing its name change from American Brands in June 1997, the company eschewed focus groups, audience surveys and other traditional gauges. Instead, James Gregory at Corporate Branding Partnership, which acted as Fortune Brands’ agency, simply kept his eye on the stock ticker. And ...
Register now to read the rest of this article! Registration is free and you will be able to read five articles every month.
Become a subscriber for unlimited access.
Read More About Topics
More on sectors in this article
More on companies in this article
Special reports from our partners
Ipreo: Global Equity Assets Report - Q4 2011- Dix & Eaton: Are you ready for the public?
- OTCQX International: Attractive US Trading Platform for Non-US Blue Chip Companies
- MessageBank: OpenExchange desktop video conferencing network
Weekly IR poll
Ask the Expert on the following topic
More Articles Like this
Featured Articles
Print magazine
All the articles from the May edition of
IR magazine
Technology
Walmart launches a new IR app plus
a video-heavy annual report
IR societies
How the Netherlands’ IR association
has promoted IR for 20 years
