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Annual reports: how to target your audience

Comments (0) | 1 Feb 2008 | Rating Rating (-1 to +1): 0.0

Who actually reads your annual report, and what do they want from it?

The challenge when creating an annual report is working out how to make it all things for all people: investors and analysts have very different needs from those of the media or employees. It’s not a simple case of pointing different audiences to different sections of the report; the ...

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