Inside Investor Relations


How they do it at Novartis

Comments (0) | 1 May 2003 | RatingRating (-1 to +1): 0.0 | Print

IR strategy at Switzerland's largest multinational


New skills, or in Latin, novae artes. More than a brand name, it's a pledge to keep innovating by one of the global leaders in pharmaceuticals, Novartis, the Swiss giant born out of the 1996 merger of Ciba and Sandoz.

Headquartered in Basel, Switzerland, Novartis has steadily developed a ...

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