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Extreme Measures: how to measure success in IR

Comments (0) | 1 Oct 2008 | Rating Rating (-1 to +1): 1.0

As IR has eveolved, so the metrics for measuring IR performance have grown in number and sophistication.

It’s a fuzzy business, IR, as much art as science, with no revenues, profits or margins to judge its performance. Stock price is a lousy yardstick; even the world’s best communicator can’t turn a mutt into best in show. Average analysts’ ratings – sometimes used to calculate an ...

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