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Investor targeting: hitting the bull's-eye
As many funds adjust their exposure to equities, new and better shareholder targeting is needed to ensure future liquidity
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After US funds retrenched their positions during the global financial crisis, it was only a matter of time before the trend reversed. Now, finally, the pendulum has swung in the other direction and investors are increasingly diversifying their exposures to different markets and asset classes.
The trend that started in ...
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