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Media advice for CEOs and CFOs

Comments (0) | 1 Dec 2009 | Rating Rating (-1 to +1): 1.0

| Print by Tim Human

Advice from media trainers on improving presentation skills for conferences and interviews

Fail to prepare, prepare to…

1. Do your research. ‘The best way to ace a media interview? Prepare thoroughly,’ says Crystal Quast, director of media relations at Toronto IR firm Equicom. ‘Before agreeing to speak with a reporter, ask why he or she is writing the story, what the angle ...

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