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IROs adapt social media to extend reach

Comments (2) | 2 Nov 2010 | Rating Rating (-1 to +1): 1.0

| Print by Brad Allen

Case studies of companies using social media in their day-to-day IR activities

Two recent surveys give very different answers on the use of social media in the IR bag of tricks. In a survey of 371 IR professionals, the Bank of New York Mellon finds only 9 percent have actively adopted one or more social media channels in their IR mix, while ...

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