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Advice: integrating social media and IR

Comments (0) | 21 Feb 2011 | Rating Rating (-1 to +1): 0.0

Tips on getting started in the social media space

Q: I want to integrate social media into my IR program. What do you advise?

A: First, work out your baseline: you need to know which social media are already working for you, where your company is being discussed in the social media space, and what is being said. Knowing ...

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