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Social experiments

Comments (0) | 3 Oct 2011 | Rating Rating (-1 to +1): 0.0

| Print by Fred Stone

Don’t shy away from social media, advises Fred Stone

Q: My CEO is hostile to social media. Does that matter?

A: The short answer is ‘yes’. One of the CEO’s many jobs is to build the company’s story as an investment proposition; another is to protect and develop its reputation. Doing the right thing and
communicating that ...

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