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Facebook and Twitter: what IROs need to know
A social media guide for IR professionals
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A year or two ago, Facebook and Twitter still seemed like the punch line to a joke, part of a teenager’s world of ‘friends’ and sentiments endorsed with a thumbs-up icon.
By 2010, it was clear that publicly traded companies needed to understand and use social media, both in good times and bad.
IR magazine's guide to Twitter and Facebook, produced with support from Marketwire, is available to download here.
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