The right meeting mix

Comments (0) | 23 Dec 2011 | Rating | Print by staff writers

This article, part of issue four of IR magazine’s corporate access supplement, was sponsored by Nomura

Before deciding upon a mix of meetings, Lori Arndt, head of Nomura’s client strategy and corporate access group for the US, says the company must decide the goal of the meetings.

For example, if there are misperceptions in the market about an announcement or the company in general, the ...

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