Making the most of reverse roadshows

Comments (0) | 23 Dec 2011 | Rating | Print by staff writers

This article, part of issue four of IR magazine’s corporate access supplement, was sponsored by HSBC

Last year, when HSBC led a group of investors on a reverse roadshow to Chile, one of the stops was Cencosud, a hypermarket retail store in Santiago. The store manager joked with a customer he’d known for 15 years, showing her products she might buy. ‘You can have a ...

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